AmazonOrange#FF9900
RGB(255, 153, 0) • HSL(36°, 100%, 50%) • CMYK(0%, 40%, 100%, 0%)
Color Values
About AmazonOrange
AmazonOrange (#FF9900) is a medium, vibrant orange color. With RGB values of 255, 153, 0 and an HSL of 36°, 100%, 50%, it sits in the orange family of colors. This hue is commonly used in design contexts that call for a medium orange tone.
The HEX code #FF9900 translates to red 255, green 153, blue 0 in RGB notation — a standard color model used in digital displays and web development. In HSL (Hue, Saturation, Lightness) notation, this color is represented as 36°, 100%, 50%, making it easy to create systematic tints and shades by adjusting the lightness value.
For print design, AmazonOrange converts to a CMYK value of 0% Cyan, 40% Magenta, 100% Yellow, and 0% Key (Black). Always verify CMYK values with your printer, as on-screen colors may differ slightly from physical prints due to gamut differences between RGB and CMYK color spaces.
Using AmazonOrange in Design
- •AmazonOrange is versatile as both a primary brand color and a supporting UI element tone.
- •It pairs well with neutral whites, grays, and off-whites for a balanced and professional look.
- •Warm yellows and oranges stimulate optimism and creativity — great for youth-oriented or creative products.
- •When using AmazonOrange in web design, always verify WCAG contrast ratios to ensure accessibility for all users.